In today's fierce market homogenization competition, how can textile enterprises break through the siege with the differentiated development of functional fabrics? Recently, the 2023 Keqiao Daily Fashion - Functional textile development and application Innovation Forum sponsored by the Textile City Construction Management Commission was successfully held, aiming to provide practical product innovation ideas for Keqiao textile enterprises, attracting more than 50 representatives of textile enterprises such as "seven colors rainbow", "Keming Textile" and "Yongsheng Industry and Trade" to participate.

Analyze the development trend and feel the future direction

At the scene, experts from China Textile Information Center and Shanghai Defron New Material Technology Co., Ltd. explained the development concept and technical implementation of functional textiles from multiple dimensions such as fiber application, fabric design and brand dynamics.

In the speech "Functional textile product development and promotion under the new consumption Scenario", Wang Xinli, deputy director of the Science and Technology Information Department of China Textile Information Center, analyzed the macro sports market and e-commerce brands, and introduced the development trend of functional textiles from the product planning and research and development end, marketing and promotion end. Wang Xinli pointed out that sports and leisure products mainly include three functional types: comfort, health and safety. Based on the analysis of eight outstanding brand product cases in popular sports scenes, he also put forward the focus direction of functional products such as functional superposition, visualization, customization and safety in the future.

"The value of fibers and textiles is determined by market demand, and attention should be paid to the technical value, economic value and ecological value of the products." Wang Yongdong, general manager of Product Application and Development Center of Shanghai Defolun New Material Technology Co., LTD., in his speech "Talk about Differential polyester staple fiber", from the basic characteristics of polyester, combined with the development and application cases of differential polyester staple fiber, analyzed the feasible programs for fiber materials to achieve the functions of warm, cool, moisture, antibacterial and deodorant, waterproof and oil. He said that the development of differentiated fibers requires upstream and downstream enterprises in the industrial chain to cooperate, take user needs as the center, and improve product competitiveness.

Open the thinking pattern to help the product landing

2023 Keqiao Daily Fashion - Functional textile development and application innovation forum is full of dry goods, experts will be forward-looking theory combined with successful examples, in-depth interpretation of the product core functions and marketable factors, clarify the segmentation of product innovation, to help Keqiao textile enterprises clear the market trend, change the development of ideas.

Qingdao Victor New Material Co. Ltd is a professional nonwoven products manufacturer located in Shandong, China.  The factory founded in 2013, specified in nonwoven related products（Nonwoven fabrics, Spunlace, Wipes, Roofing Nonwoven）from nonwoven fabric to finished products.  We have three major product lines, spunbond, meltblown, and spunlace.  Qingdao Victor New Material Co. Ltd offer one stop service from design, manufacturing, packaging, and shipping.