Price Hanna Consultants recently released a global absorbent sanitary products and key raw materials market report, in-depth analysis of non-woven fabrics, rosin-based pulp, air formed core materials, super absorbent materials and sanitary film and other key raw materials market prospects.

This latest study explores in detail the market prospects for water-absorbing hygiene products in North America, Western Europe, Asia Pacific, Central and South America, the Middle East, Central and Eastern Europe, China, India, Africa, and other parts of Central Asia. The report covers unit sales market estimates for 2023 and 2024 and forecasts the market outlook for 2029, covering 52 countries and major geographic regions. The report also projects the market share and sales volume of the major competitors for various types of water-absorbing hygiene products in 2023 and 2024.

In 2024, the global consumption of absorbent hygiene products (such as disposable diapers, baby pants, feminine hygiene products and adult incontinence products) reached approximately 759 billion. Due to rapid market penetration and growth over the past decade, China has become the largest market for water-absorbing hygiene products in the world. The total volume of sales in emerging markets is significantly greater than that of North America, Western Europe and Japan combined. Growth rates in untapped and developing markets in Asia and Africa are expected to continue to outpace the global industry average over the next five years. These regions offer significant market penetration and growth opportunities for players in the absorbent hygiene products market and their suppliers.

The report also takes into account factors such as demographics and changing economic trends to assess the market potential of three major categories: baby diapers, feminine hygiene products and adult incontinence products. The report anticipates that the trend of declining birth rates and increasing aging population will have an important impact on the future demand of the water-absorbing hygiene products market.

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