On September 16, Milan Fashion Week "Keqiao Day" prelude - fabric theme exchange held in Milan Westin Palace Hotel. Mario Boselli, Chairman of Italian-China Foundation, Maurizio Marchetti, fashion consultant, Pan Jianhua, Chairman of Zhejiang China Textile City Group Co., LTD., Lu Lushu, chairman of Shaoxing Keqiao District Development and Operation Group Co., LTD., and other guests attended the event. This is the warm-up to the "Meet the East Meet the Future" series of activities on the Coqiao Day of Milan Fashion Week 2024.

This fabric theme exchange, as the pre-event of the "Keqiao Day" of Milan Fashion Week 2024, includes two major contents: fabric exhibition and guest theme sharing.

Mario Boselli, chairman of the Italian-Chinese Foundation, attended the event and delivered a speech. He first of all extended a warm welcome to all the guests and expressed his heartfelt thanks to the Keqiao District government and the organizers of the exchange meeting. He stressed that Keqiao, as an important textile industry base in China and even the world, has always been the focus of attention, over the years, he has been committed to promoting international exchanges and cooperation, especially in the field of textile and fashion, through many visits and in-depth exchanges, he deeply felt Keqiao's innovation ability and market vitality in the textile industry. Mr. Mario Boselli looks forward to more exchanges between China and Italy in the field of textile and fashion in the future to better share market trends and innovations.

Live fashion media person Alice Melly gave her views on the importance of the Italian market as an export market for Chinese suppliers and the challenges to be faced. First of all, on the issue of order size, Italian customers have a large order, but for Chinese suppliers, these orders can not meet the requirements, which also leads to increased production and logistics complexity. It is suggested that Keqiao enterprises should establish a more flexible production and supply chain system to effectively deal with this challenge.

Fashion consultant Maurizio Macchetti stressed the importance of brand building and market positioning, and advised entrepreneurs to enhance their competitiveness through innovative design and high-quality products.

Mr. Federico Boselli, an entrepreneur, introduced seasonal issues and the complex system of selling through exhibitions, company business offices, agents, etc. Noting that the issue of seasonality is one of the main challenges facing the textile industry, especially when dealing with the demands of the international market, Mr. Federico suggested that seasonal fluctuations can be effectively dealt with by establishing diversified sales channels and flexible production plans to ensure the stable development of enterprises.

Finally, Ms. Fabiana Giacomotti, a fashion consultant, discussed the trends of the fashion industry from a macro perspective, especially the potential development prospects of the textile and garment fashion industry, pointing out that despite the uncertainties facing the current global economy, the textile and garment fashion industry still has great potential for development. Ms. Fabiana suggested that through technological innovation and market expansion, companies can seize opportunities to achieve sustainable development.

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